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Scaling new heights: Spain prioritizes visibility

December 17, 2014 -- The Spanish Society of Radiology (SERAM) is working hard to ensure its members are at the forefront of the medical process. It is giving high priority to boosting the visibility of radiologists by pushing ahead with its new public campaign, "What's your radiologist's name?"

"Radiologists tend to hide behind their studies and avoid meeting the patient," said SERAM President Dr. José Luis del Cura Rodríguez. "This is a mistake, which makes us weak! We need to reach out to the patient."

He took up his new post in May 2014. In an exclusive interview, he presents a vision of the future and outlines his plans to tackle the challenges facing radiology in Spain.

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