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La radiología y los medios sociales. RSNA 2013

14 de Diciembre de 2013

Resumen de conferencias presentadas en el Congreso de la RSNA. Chicago 2013.

(los link llevan a los resúmnes en DIAGNOSTIC IMAGING, requiere inscripción gratuita) 

Social Media Matters for Radiologists.    Ian P. Murphy

 — Radiology practices should establish a presence on sites like Facebook, LinkedIn and Twitter. Here’s why.

Radiologists Should Embrace Social Media Marcia Frellick

 — Patients expect to be able to interact with their doctors online, so radiologists should understand and embrace the power of social media.

How to Write Patient Education Articles Effectively  C. Noel Henley, MD

 — Writing articles that educate patients doesn’t have to be dull and dreary. Here are four ways to make them fun to write and more helpful for patients.

Using Facebook for Medical Practice Market Research  C. Noel Henley, MD

 — If you’re just getting started on Facebook for your practice, it helps to know what other similar practices are doing online. Here’s how to find out.

How Physicians Can Best Utilize Facebook . C. Noel Henley, MD

 — It’s time to take a serious look at what Facebook can do to spread the word about your medical practice and provide value to your patients.

How Physicians Can Find the Right Focus with Social Media.  C. Noel Henley, MD

 — Social media is a powerful method to promote your medical practice. Here’s a story of how it can go wrong and how to avoid frustration.

Protecting Your Practice, Patients against Ominous Healthcare Trends.  C. Noel Henley, MD

 — Here are three primary reasons today’s physician must always be thinking of what’s next in marketing, promotion, and practice in general.


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